EcoEra is an advocate of Deep Ecology, a philosophy that recognizes the ecosystem as a dynamic, living whole and that respects all life-forms on Earth in their own right, considering each to have intrinsic value in the unfolding of life's potential. Each fills a niche, in its respective community, that contributes to the well-being of the larger ecosystem and ultimately, to the healthy functioning of the entire global system.
Cultivating an awareness of our interconnectedness so that we relate to the world as an integrated, interdependent whole is of paramount importance if we are to stem the tide of environmental degradation that is occurring.
Recognizing the urgent need for a paradigm shift in attitude and values from an anthropocentric model to an ecocentric one that is oriented around a cooperative and sustainable approach to living on the earth, EcoEra was founded.
It is EcoEra’s intention to help foster greater understanding of the natural world and to engender enthusiasm for responsible stewardship at both the individual and community level so that the remarkable life forms present today, including ourselves, will be able to thrive into the future.